Born in California and now located in Park City, Utah, Armada is a brand that was built by skiers, for skiers. The originators are some recognizable names, including JP Auclair, Julien Regnier, JF Cusson, Boyd Easley, and Tanner Hall, as well as snow sports photographer Chris O’Connell - all wanting to be at the forefront of ski design. By taking the freeflow freedom from snowboarding and mixing it in with alpine skiing of the early 2000’s, they developed freeskiing as we now know it. Armada continues to pioneer to this day.
